MAKING COMPLEX TAX COMPLIANCE TASKS SIMPLER FOR BUSINESSES
Staying compliant with ever-changing sales tax regulations is a challenge for businesses of all sizes. The AvaTax user experience seeks to make compliance less of a headache and more of a pleasure. I have been working on this project for more than 5 years as the company has grown very quickly and customer cohorts have grown and changed along with the product offerings.
From a UX design perspective, working within a one-size-fits-all approach—something that is not ideal—presents daily challenges and requires constant and continual collaboration and investigation into user taskflows, attitudes, and goals through user research, metrics, data points, and cross-organizational communication.
Project
B2B web application
My role
Visual design and UX
From a UX design perspective, working within a one-size-fits-all approach—something that is not ideal—presents daily challenges and requires constant and continual collaboration and investigation into user taskflows, attitudes, and goals through user research, metrics, data points, and cross-organizational communication.
Project
B2B web application
My role
Visual design and UX
